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New Arrivals
Easter Jewelry
Greetings!
Let's get excited about our business because fashion
is in a month of elegance that brings customers
through the door. Prom, bridal, and pageant are all
at a peak at this time so elegance is in. Rhinestone
jewelry, tiaras, bridal jewelry, evening bags, and
formal gloves enjoy peak sales in the spring and
there are stunning new looks in each category to
keep your selection looking fresh.
Michael Gietl
Elegant Rhinestone Jewelry
Sparkly Looks for Prom, Bridal, and Pageant
Spring gives us more opportunities than any other
time of the year to sell elegant jewelry in a variety of
looks. Prom and bridal love the sparkly look that is
not overstated, while pageant can be more lavish.
Dance competition prefers the round crystal earrings
and rhinestone chokers. Rhinestone jewelry always
does well with traditional looks and clear rhinestones
crafted in silver tone settings.
While this will be your number one seller, the
resurgence of gold plated settings is rapidly gaining
popularity. A number of new rhinestone jewelry
designs are offered on the site in gold plating. Mix
some in your rhinestone selection so you don't miss
this important segment of the market. Necklace sets
are the run away best selling accessory, but don't
forget the bracelets and earrings.
Tiaras: the Crowning Touch of Elegance
Attract Customers with a Stunning Tiara
Selection
As a salesman, I called on bridal shops and was often
astounded by the small selection of tiaras that many
bridal shops carry. This important accessory is truly
a sleeper. A glance through a bridal magazine tells
the story of the importance of tiaras. In addition, for
pageant and prom queens they are a must. Combine
this with the fact that coronets and tiara combs are
being incorporated into hair-dos for prom and other
special occasions and we have a very good market.
Today there are stunning designs with sparkling
brilliance at very reasonable prices. Retailers can
offer an excellent selection for a wholesale cost of
under $300
Low profile tiaras and pieces that include pearls are
preferred for bridal. Like rhinestone jewelry, gold
plating is growing in popularity. Taller tiaras are
popular for pageant and queens. Give retailing tiaras
some serious consideration. We know that the last
thing a retailer needs is accessories that don't move
crowding up the showcase, but if you feel you have
a market, you can be the specialist that your area
turns to for tiaras.
The Formal Accessories: Evening Bags & Formal Gloves
Prospering with Hard to Find Fashion Items and
Colors
Prospering with Hard to Find Fashion Items and Colors
The highest demand of the year for formal
accessories will undoubtedly occur in the spring
season. Leading the list will be evening bags and
formal gloves. While white, ivory, and black account
for the majority of sales in evening bags and gloves,
having other colors to match prom dresses and
bridesmaid dresses can make you the only game in
town. Pink, silver, and gold are the next best colors
in evening bags. In gloves, the number one seller is
white over the elbow, with matte slightly outselling
satin.
If you have been carrying evening bags and gloves in
your line, you are probably as stunned as we are
about how much last minute shopping goes into
these important accessories. When there is no time
to order, the shop with the inventory gets the
business.
Next Newsletter: Fashion Trends for Summer
We are in an excellent time of the year for elegance
and for hats. Our next newsletter will keep the sales
cycle rolling with a look at fashion trends for summer.